Home staging
IN A FEW WORDS
Definition and Concept
The concept of home staging has been around for 40 years.
It was developed in the 70s by an American, Barbara Schwarz, a real estate agent and interior designer.
It is a form of real estate marketing, which can be similar to the packaging of other types of products.
Home Staging allows the enhancement of the home at a lower cost (or makeover), in order to create an atmosphere conducive to sale (or rental).
The goal is to create a crush from the first visit.
Demanding, buyers (or tenants) prefer to purchase (or rent) real estate in perfect condition and well decorated.
How does it work?
home staging of your property for sale or rent?
7 steps to trigger a crush !
HOME STAGING
EMPTY ACCOMMODATION
Enhancing the value of an empty property allows visitors to:
View volumes
Creating Perspectives
Planning for future development
Warming up the atmosphere
1
2
3
4
Diagnose
Detailed inventory of each room targeting the points on which it is necessary to intervene.
01
Depersonalize
To ensure that as many people as possible can plan to live well.
​
​
04
To clean
Make visitors feel comfortable during visits. Make clean and neutralize odors.
07
Declutter
Highlight the volumes and space of the property.
02
Refurbish
Arrange the furniture, facilitate movement, while harmonizing the volumes, colors and decoration .
​
​
05
Fix
Carrying out minor repairs to avoid price negotiations .
​
03
Value
Highlight what already exists, refresh.
Add many decorative accessories.
06
Transform your home at a lower cost
The art of seducing potential buyers or tenants